The cleaning company brand was created with the name 'squeaky cleaner', after lots of brainstorming it seemed to be the one that rolled off the tongue nicely whilst having the strength of the use of an onomatopeia "squeak". You can hear how clean it is!

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The brand identity was all about expressing this 'clean' and 'freshness' through the lime green colour. The bubbles on the logo relate to the cleaning products, which also resonate with the 'squeaky' sound you can almost hear.

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The lime green also relates to fresh lime / lemon citrus fruits which are often used in cleaning products which has been expressed through social media.